App Store Essentials: Music Discovery
I’d noticed a sharp rise in U.S. sales and App Store ranking for My Artists since yesterday but couldn’t explain it until Daniel Ooi pointed out that the app is featured in Apple’s Music Discovery list.
It’s a fairly low key feature but it’s the first time the app has appeared on a curated list in the App Store, which (a) makes me feel good and (b) has taken the app from relative obscurity in the U.S. to hovering between #50 and #60 in the Top Paid Music Apps chart.
I’ve decided to drop the price of the app to $0.99 for the duration of the promotion.
Dropping the price to 99c has had little to no effect on revenue in the past: generally downloads double but I earn half the commission on each sale. However, in this case I’m hoping the increased sales, bolstered by Apple’s promotion, will push the app comfortably into the top 50 music apps and increase exposure there. It’s hardly an exact science this but it is kind of fun.
