Before and after: My Artists app sales temporarily boosted by “free for a day” promotion
I made My Artists free for a day last week in the hope that the attention it received during that day would help sales once it went back to being a paid app.
This chart shows revenue generated by My Artists in the week leading up to and the week following the promotion:
The app generated $13 of sales on the promotion day itself due to some discrepancies between when iTunes Connect logs a sale and when the App Store updates itself with revised prices.
Over the course of the promotion (1 day plus about 6 hours in certain timezones) My Artists was downloaded over 30,000 times. The following day, on sale at $0.99, the app was purchased by about 1,400 customers and sales have fallen off each day since until yesterday, which marked the first rise in sales. Today I increased the price back to $1.99 and will see what effect this has on revenue going forward.
Downloads of My Artists Lite have been similarly effected:
The promotion earned me a few days of significantly increased revenue and a much broader user-base: six times as many customers downloaded My Artists or My Artists Lite in the past week than in the three months beforehand.
At the moment My Artists only revenue stream is the initial sale of the app but I plan to integrate iTunes affiliate links to purchase music and in-app purchases for certain premium features so this expanded group of users will be helpful when judging the potential of these initiatives.
