How I hope making My Artists free for a day will help generate revenue
I decided to throw caution to the wind and make My Artists free for a day. User feedback on the app has been overwhelmingly positive since it launched but sales have not always reflected that.
After a strong start, sales had dwindled to a daily average of 17.2 over the past two months.
Those two peaks represent the times I tried out US$0.99 promotions, the effect of which was minimal on revenue:
With daily revenue so low I figured it was worth a shot putting the app free for one day.
At midnight last night, GMT, I changed the price tier of the app to Free in anticipation for some promotion I was planning for today. Inadvertently this made it free in certain territories for a portion of yesterday.
This graph shows downloads before My Artists had even had a full day of being free.
I’m hoping that once today’s download figures roll in I will see a significantly expanded user-base.
I’m also hoping to use this increased exposure over the coming days to directly sell more apps. Instead of regressing immediately to the current US$2.99 price tag, tomorrow the app will take one step up the ladder to US$0.99, before increasing to US$1.99 and finally slipping back into place at US$2.99.
I’m theorising that this strategy will see me shortly back at the same price point as before, but with many more happy users and increased daily sales.
Please help by downloading My Artists for free and letting as many people know about it as you can.
Tune back in here over the coming days for updates on how this works out.
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